Category Archives: Opinionating

Expert, Or Know It All. Which One Are You?

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The doctor is telling you that you have this condition but the words he is using may as well be Greek. You fail to understand the majority of what he is telling you and therefore fail to comprehend what you need to know. He is using medical terminology. Words that to him, make perfect sense but all they do for you, is up your anxiety level.

This highly educated professional has forgotten that he is talking to an average Joe, someone who has trouble pronouncing Ibuprofen. What are common words in the medical field, are rare in regular conversation circles.

Yet you would never say that the doctor knows too much. In fact, you hope he knows lots and lots. What you would say is that he has gotten so comfortable in his area of expertise that he may have forgotten how to speak plainly to the patients he has spend years educating himself to help.

He knows it all,  but can he effectively communicate it?

I know a lady who is a very talented, knitter. She can stitch the most gossamer of lace patterns and makes her work look easy. I remember how she once got so annoyed when she met another knitter who was enjoying great success from the sales of her hand knit scarves. Her handy-work was rudimentary at best, yet her work was selling like gangbusters while the highly skilled knitter’s work was not.

What the lace knitting lady was missing was that the simply knitted scarves appealed to a larger sampling of customers. She had become so skilled at knitting that she had become a snob in her craft.

She knew her craft, but did she know her customers?

 

It’s what you learn after you know it all, that counts.

Judith Kelman

 

The same could be said for why sometimes we fail to succeed with the dreams we set out for ourselves.

We start off by thinking we must master all the skills needed before we can hang out our shingle, or compete in the same arena as the pro’s. But when we get there and we know all there is to know, we have missed the most important training of all. The part where we understand that the folks we are most liking going to work with are starting at the beginning and don’t understand what we are talking about.

The basics may be painfully obvious to you, because you grasped the concepts eons ago  but to someone who has never encountered the subject, it is foreign and confusing and maybe even difficult.

What you are doing, is falsely assuming that everyone knows at least the basic of what you know. Making that presumption can tint your well meaning offering with a hue of superiority and the title of “Know It All” is not far off.

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We have all heard of the KISS method: Keep It Simple, Stupid. Or the nicer version: Keep It Simple, Silly. This is the best skill every professional can learn. It is one thing to be an expert in your field, but to be able to translate your knowledge so that the average guy can grasp it, is to truly be a master.

I know I’ve had to re-learn this lesson many times and have figured out, over the years, to start with a question or two before I break into a long explanation.

By making a few inquiries, I not only save myself the frustration of having to re-explain myself but I also show respect by offering those in my company a chance to express their own knowledge first, or lack of, to the subject we are discussing.

In this age of information, it is so easy to find a group online who is only too happy to discuss the minutia of your favourite topics. The esoteric and the trivial all have a place on the internet. Modern society is spoiled with a wealth of information to educate our minds.

But to succeed with that knowledge in a way that is authentic, appealing to all people in a way that is simple to understand, is best.

I always think of the super star singers who go out every night on stage and sing the same songs over and over again. Sure they would love to play only their newest songs and showcase how their talent has progressed but they know that it is the old favourites that everyone has come to hear. So they sprinkle in a few new songs amongst the playlist but they belt out the hits as fresh as the first time they sung them.

They’re professionals after all, at the top of their game. They understand how to appeal. They keep it simple and offer what the average fan wants.

Being an “expert” and being a “know it all” are vastly different titles. One understands how to communicate so everyone understands and the other communicates to be heard.

To achieve success in your chosen field, which one do you think you should be?

 

 

 

 

 

 

 

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